The beauty industry had better watch their backs, because before they know it, we’ll all be creating our makeup from the comfort of our own homes rather than venturing out to Sephora. A tad dramatic, perhaps, but that’s what Harvard Business School student Grace Choi has in the works.
While at school, Choi came to the realization that a majority of beauty brands produce their makeup just by mixing colors. "The makeup industry makes a whole lot of money on a whole lot of bulls—t," said Choi at the TechCrunch Disrupt conference in New York City this week. "They charge a huge premium on something that tech provides for free. That one thing is color."
As Choi described, both beauty companies and consumers at home have equal access to the same colored ink used to create sought-after makeup: printer ink. To demonstrate just how easy it is, she built her own mini 3D printer at home that allows anyone to print makeup by tearing off the color code from color photos online. The printer will retail for $300, and easily hooks up to your computer.
At TechCrunch, Choi conducted a live demonstration showing how her printer—using regular printer ink—works with mind-blowingly awesome results.
Watch the crazy-cool video demonstration over at TechCrunch.com.