Burberry’s Chief Creative Officer, Christopher Bailey, is renowned for his forward thinking ability to mix high fashion with innovative media. In the past, he’s impressed us by live-streaming runway shows and collaborating with up-and-coming musicians. But his latest project, "Burberry World Live," sounds like his coolest idea yet.
Described by the brand as a "fully immersive 360° experience" that "brings to life the Burberry worlds of British heritage, fashion and weather," the event takes place in a "custom cylindrical space," set to tour four cities—starting tomorrow in Taipei, Taiwan, followed by London, Hong Kong and Chicago.
To give you an idea of what to expect, we’re included a teaser video from the label below. It’s only 18 seconds long but very intriguing—sort of a mash-up between the Twister exhibit at Universal studios and a dramatic runway presentation.
Watch it now and then check Burberry.com for further details after tomorrow’s launch event.
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