Those Victoria’s Secret Angels, they’re ladies of many talents. Just yesterday, we wrote about former VS supermodel Miranda Kerr’s forthcoming musical venture—and today, we’re greeted with news regarding one of the brand’s most recognizable faces.
Brazilian beauty Alessandra Ambrosio has turned to design with a new lifestyle label, ále by Alessandra, in the works. Set to launch exclusively at the super-boho boutique Planet Blue on March 17, the line includes a whole slew of easygoing, embroidered California classics: breezy shift dresses, patterned beach cover-ups, wide-brimmed hats and even a poncho or two. But the 32-year-old has plans to expand it to include a range of accessories, like footwear, sunglasses, swimwear, handbags and fragrances.
"I cannot think of a better place to launch the apparel for my brand," said Alessandra of Planet Blue in a press release. "I have been a fan of Planet Blue since I moved to California, and the brand’s authentic bohemian beach vibe is the perfect backdrop for my very first collection."
As for the goods, Alessandra does what she does best—sell those clothes!—in the line’s appropriately beachside lookbook. And with retail prices ranging from $60-$260, this is one bohemian collection that’s certainly worth browsing.