While we may have first seen Alexa Chung’s debut Longchamp Spring 2014 campaign back in November, the fashion gods have surprised us with another tidbit that could tide us over well into springtime. Set to the Electric Guest’s bouncy tune "This Head | Hold", the brand’s campaign video features Alexa as she hits the lovely streets of Saint-Tropez while carrying a variety of Longchamp’s new goods. The nearly two-minute video not only showcases Longchamp’s forthcoming collection, but also does showcases Alexa’s femme, effortless style with her breezy wardrobe. The 30-year-old British It girl dons colorful dresses, linen shorts, easy rompers and ballet flats as she races (literally, she runs) all over Saint-Tropez.
The video’s standout Spring 2014 piece? The brand’s 20th anniversary version of its iconic Le Pliage bag, which Alexa carries in a perfectly electric yellow shade. After following in the legendary footsteps of Kate Moss and Coco Rocha, we’d say that Alexa certainly does both Longchamp and her inimitable predecessors justice.
Watch Alexa Chung star in Longchamp’s Spring 2014 campaign video below: