Last month’s teaser images of Alexa Chung’s fall Maje campaign were pretty. But they were basically headshots that didn’t really tell the story behind the French line’s latest collection.
The final images, released today, reveal a little more in their wider panoramas, but not too much: there’s Alexa, a subway car, a series of fornlorn looks and a dove in a cage. Hmm. Coupled with black and white filter, the effect’s quite elusive and art-y.
But we think that’s the point. More so than any favorite color palette, signature patterns or trademark cuts, Maje tethers itself to a certain, sorta geograpical look: French gamine.
And what could communicate that message more than a willowy, pensive Alexa Chung, traveling with a poetic bird? It’s all very Godard film-like, which we love. Click through below to see for yourself, and shop currently available Maje items (which, of course, we also love).
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