E-commerce has been in designer Alexander Wang’s DNA since the beginning. In fact, the brand launched e-commerce in 2011, before it even had its first retail store.
And despite the fact that AlexanderWang.com hasn’t been touched since launching two years ago, more than 20 percent of Alexander Wang’s direct-to-consumer business comes from sales from the site. The time had come for the site to undergo a sleek makeover, and that’s exactly what it got with the new and improved AlexanderWang.com, which launched today.
Wang described the site to WWD as "minimal, engaging, functional and easy to navigate," and he hopes to make it his brand’s largest profit contributor by 2015. With international department stores and popular e-commerce platforms stocking up on the must-have label, it’s a lofty goal—but not an impossible one.
Take a peek at the revamped AlexanderWang.com, and tell us what you think of the site in the comments!