Juicy Couture tricked out a palatial Upper East Side apartment in signature hot pink for their champagne and starlet-filled Fall 2012 presentation last night. Along with The Carrie Diaries‘ Anna Sophia Robb, Emma Roberts, Anna Faris, Kate Mara and Hunger Games actress Leven Rambin all dropped in to check out the upcoming collection. The girls were mingling and hanging out like they were any other guests, albeit really well coiffed and dressed in the finest that Juicy had to offer. I found the What’s Your Number actress just chilling in the corner with a friend while checking out a tangerine-dominated vignette.
"I’m loving the orange over here," Anna Faris said while gesturing to a slinky long-sleeved, floor length gown. "That dress is amazing, I wish I was like a foot taller."
The brand is still going strong after the 2010 exit of the original founders Pamela Skaist-Levy and Gela Nash-Taylor. (They sold the brand to Liz Claiborne in 2003 and recently launched their own high-end, LA rocker girl line called Skaist-Taylor.) Groups of models were lounging and vamping (and then dancing at later points in the evening) throughout the many rooms in the massive fuchsia-walled space.
Highlights included floral skinny (and subtly-flared pantsuits), loads of plush, ’70s-inspired faux fur jackets, silky paisley harem pants and a smartly chic leopard-print cape. There was an homage to Juicy’s roots with vintage-inspired rocker tees reading "Juicy" on the front and my personal favorite, a pair of slouchy, tapered leather drawstring sweatpants.
Speaking of sweats: Despite being a mere 13 years of age during the velour tracksuit heyday, Leven Rambin was a fan.
"I lived in Houston, so I was way ahead of the trends for my middle school," the blonde Tribute shared. "I had the sweatpants with ‘Juicy’ on the butt."
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