Today, Balmain officially arrived on the social media scene with Facebook (Facebook.com/balmainparis) and Twitter (@Balmain) pages. Already, both sites are filled with images of lithe models and celebrity fans in sleek, sparkly clothing, as well behind-the-scenes info. In the video below, the French label’s head designer, Olivier Rousteing, talks about the companies’ new initiatives and invites you to join the fun.
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