Before designer collaborations became an everyday occurrence, Target launched Go International as a way to introduce high-end fashion to a larger audience. Now, the line responsible for bringing Proenza Schouler, Richard Chai and Thakoon to the masses has been discontinued for a new model.
WWD reported today that exact details are still tightly guarded, but the 2012 system will "encompass a variety of different departments across the store, from food to clothing to home to pet food." We can only imagine the type of insanity this might stir up. (Remember when Missoni madness broke the company’s website?)
Target is presenting its new concept to reporters in New York on January 12. Until then, check out the new ads for the Jason Wu collection, which hits stores February 5. Which designers and brands would you like to see Target collaborate with next?
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