Get excited—the Middleton family is expanding again!
No, we aren’t talking about another baby, but there is a new business venture in the works. The Duchess of Cambridge’s younger brother James Middleton, perhaps inspired by sister Pippa’s party planning career, has launched a new startup called Boomf. What exactly is Boomf, you ask? Social media-minded marshmallows. Yes, really.
For $25, you get a box of nine marshmallows printed with your favorite Instagram and Facebook photos. Middleton told CNNMoney that he’s expanding in the U.S. to ensure orders ship within three days. And it gets better: he’s planning to open a shop in New York! It sounds kind of silly until you look at the numbers; so far, Boomf has sold over two tons of printed marshmallows. Seems like this is the sweetest Middleton venture to date!