Shot in Morocco and starring blonde Brit actress Imogen Poots (of Jane Eyre and V for Vendetta fame), the ad beautifully juxtaposes the collab’s metallic paisley separates against a colorfully tiled Marrakech interior. Yeah, we knew paisley was on the up-and-up.
The image also gives us a little preview of the capsule’s pricing. That Peter Pan-collared top will cost you €69.95, or about $92. It’s not as cheap as most H&M finds, sure, but that’s a steal compared to designer Consuelo Castiglioni’s usual wares.
What do you think of the first campaign shot? For our part, this makes us even more excited to see what Sofia Coppola does with her upcoming video for the line.
More on Luckymag.com:
- Marni for H&M: Coming March 2012
- Sofia Coppola Directed a Film for the Marni x H&M Collaboration—in Morocco!
- Who’s Your Celebrity Style Guru? Take This Quiz to Find Out!
- Sundance Swag: What the Stars Scored at the 2012 Festival
- 50 Dream Spring Shoes
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