Immediately after Oscar de la Renta’s resort show tonight, the collection’s sequin baseball t-shirt will be available for pre-order on the TheFancy.com. We can’t show you the shirt yet because, well, the show hasn’t happened, but Oscar will be Tweeting, Facebooking and Tumbl-ing all the runway images starting at 6 PM EST, of course.
Despite the brand’s traditional, ladylike aesthetic, they’re one of the most Twitter-friendly, Facebook-savvy and e-commerce-embracing of luxury labels, so the pre-order partnership with TheFancy isn’t a shocking move. But it is a bit of a new step—one that I like.
Facebook doesn’t always make me want to buy things, since I’m easily distracted by the smallest update, like people who non-jokingly declare their relationship status as "It’s Complicated." But TheFancy does. It’s a "fancy SkyMall," according to my coworker: a pretty Pinterest layout full of GOOP-esque curiousities (hammock dog beds, highlighter-ink fountain pens) and more major, Thomas Crown-style toys (sleek hot tubs, vintage cars) that traps you with sleek and inventive things you didn’t know you needed until you saw them.
Like, say, an Oscar de la Renta sequin baseball t-shirt. Sure, it’s not a basic white button down or anything that most people would deem essential, but I imagine it’s one of those things that feels pretty vital to your closet (and life) once you own it. Shop it here if you agree.
Photo Credit: Fairchild Archive
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