We thought Cara Delevingne would be all out of tricks by now, but no. Leave it to fashion’s favorite rule-breaker to turn heads once again. After debuting a handbag collaboration with Mulberry on Saturday, she walked the runway of Giles’ LFW with her phone—recording her walk and posting it in real time to Instagram. The social stunt, done in partnership with Katie Grand and Love magazine and apparently the "first video live from the catwalk!!!", was by all accounts extremely successful: three of the five videos have already garnered over 125,000 likes.
(Publicity bonus: NYFW’s surprise star Kendall Jenner walked the show, as well.)
Watch the four videos below for a quick glimpse at her life on the runway. What will Cara surprise us with next?