For a French luxury brand like Lancôme, tapping an It girl and international designer muse for a new collaboration seems like a total no-brainer. The beauty brand announced today that Caroline de Maigret, the music producer, model, and author of a forthcoming novel entitled How to Be Parisian Wherever You Are: Love, Style, and Bad Habits, will be its newest ambassador.
De Maigret definitely brings a certain je ne sais quoi to the table, and Lancôme agrees, stating that "Caroline has this very French form of curiosity and creativity that can be applied with an open mind to extremely varied fields, from art to music, from beauty to fashion."
"I am delighted by this collaboration, which is unlike any other and which truly reflects Lancôme," explains de Maigret. "It’s the beginning of a lovely adventure with this brand that I love so much. A brand that offers a different vision of femininity: one that is free, intelligent and that touches both the heart and mind."