Whether you’re a high street brand or a high-end one, there’s never been a better time to earn extra credit with the street style star set than, well, right now. As more and more activewear brands (Adidas, Puma, Nike) are capitalizing on the emerging streetwear market, other major retailers—like Nordstrom—are instead tapping talent from within the street style scene’s inner circle.
As part of Nordstrom’s Signature series, the department store is set to collaborate with one such emerging icon, Tank Magazine’s executive fashion editor Caroline Issa, on a 25-piece collection to launch for spring. According to Women’s Wear Daily, Nordstrom Signature x Caroline Issa is more than a one-season gig, with collections expected to roll out seasonally year-round; its first line will launch at 53 Nordstrom stores and on Nordstrom.com in February. Issa, who traded up a career in finance for fashion’s front row, will play double-duty as the face of the collection as well.
“Nordstrom was my first client,” Issa told WWD. “I got to work on the account for six months. Fifteen years later, here I am working with them again…It’s a wonderful full circle.”
Her first collection, priced from $225 to $2,995, will feature a variety of “versatile wardrobe staples,” with fabrics sourced from Italy. Her inspiration? The coolest, most eccentric babes in the business.
“I was going back into some images that I’d always been collecting…women like Seventies-era Lauren Hutton and Bianca Jagger in her white suit,” she said. “I was also looking at some of my friends who inspire me—Jenna Lyons, Ines de la Fressange. All of that kind of melted into the first collection.”