To raise awareness for Breast Cancer Awareness Month (which, if you didn’t know, starts on Monday), Tommy Hilfiger is doing more than just selling another limited-edition product. Yes, he’s created a special tote for the occasion, but he’s also enlisted two incredibly smart, stylish and all-around likable ladies to help him promote it—Drew Barrymore and Charlotte Gainsbourg.
"I’m very proud and very honored to be a partner with Tommy Hilfiger for this incredible cause," Charlotte says in the behind-the-scenes video below, in which she models the bag for her photographer, Drew.
To learn more about the project and see the pair working on set, check out the following clip. To purchase the carryall for yourself and support Breast Health International in the process, visit Tommyhilfiger.com or a store near you this October.
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