Madewell has enlisted the help of Dree Hemingway and Marina Muñoz to model looks in a "choose your own adventure" themed video. The interactive film features the fashionable pair getting dressed in whichever style you choose (Geek Chic or Glam Adventurer? Modern Tomboy or Girly Charmer? Pick fast, you only get five seconds!) while cheerfully bopping to a soundtrack of "Free My Mind" from the album The Waking Sleep. It’s incredibly charming and addictive (you’ll want to play multiple times to watch every possible version), much like the brand’s covetable line of clothes.
Click here to start playing now!
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