Backstage at fashion week, we see how curling, flat ironing and tons of blowdrying take a toll on a model’s hair. However, we noticed that at the Erin Fetherston presentation, many of the girls’ hairstyles looked particularly glossy—and dare we say it, healthy. We learned from James Corbett, Clairol Color Director, that the secret to their too-good-to-be-true hair shininess came from a drugstore product. Eight of the models (plus Erin herself!) used Clairol’s Natural Instincts Hair Color line, a demi-permanent glaze that comes in over 30 shades—plus a clear formula.
It was the first time Clairol’s Natural Instincts hair color made an appearance behind the scenes at fashion week, and we were blown away by the difference it made on stressed winter hair. And as if incredible shine weren’t enough of a reason to use the product at home, check out the exclusive video below for Natural Instincts’ other healthy-hair benefit—plus, the inspiration behind the hair and makeup looks at Erin Fetherston’s Fall 2014 show.
Clairol Natural Instincts, $8.99, Target.com