As far as iconic fashion designers go, Diane von Furstenberg is certainly one of the industry’s most prominent. With the year-long 40th anniversary celebration of her legendary wrap dress fully underway, the business is getting an extra dosage of the 67-year-old girl-power goddess. Just what the doctor ordered!
Seemingly influenced by the 2005 classic flick The Sisterhood of the Traveling Pants (which was originally, lest you forget, a best-selling book), DVF has tapped her favorite models, actresses and influencers for an appropriately unique digital campaign. The Journey of a Dress—starring Emma Roberts, Jourdan Dunn and Coco Rocha—will highlight the wrap dress in the girls’ respective cities. First up: Coco.
As the 25-year-old supermodel described while meandering on the New York High Line: "My first wrap was in ballet, and talking to DVF she explains that is where the wrap dress was born and created," she said. "I’m a black and white kind of girl. A wrap dress in black is a staple little black dress. It fits in the corner of your luggage—you can pack plenty of them and still have room for more." For a professional jetsetter like Coco, that’s the highest possible compliment.
Watch Coco’s wrap dress endorsement for DVF’s Journey of a Dress series below: