These may just be David Beckham’s steamiest H&M ads yet. Since the launch of his saintly H&M bodywear line in 2012, the 39-year-old Brit has been posing in his skivvies once per season for what have become some of the fashion industry’s (and my own) most highly anticipated campaigns.
Today, new snaps from Becks’ Fall/Winter Bodywear line hit the interwebs, all of which prop his toned and tatted figure on a pedestal, and rightly so. With little left to the imagination, he looks scruffy, comfortable and casual, giving his forthcoming collection the aggressive sell. Click through the slideshow above to see—and swoon over—all the latest campaign shots.