Just one month after the fashion house’s official transition to the "hyper-luxury" market, Louis Vuitton has announced that David Bowie will serve as the brand’s face. And while the news jolted us into a minor shellshock (aren’t most campaigns going to younger glamazons these days?), we do see what Vuitton is trying to do in terms of distancing itself—upwards, that is—from its competitors.
Bowie’s full campaign will be forcibly distinctive, too, featuring a short film which will include a harpsichord performance of "I’d Rather Be High" (yes, you read that correctly), as well as the more typical print ads and television commericials. Though we may have to wait patiently until November 7 for the more involved components of the campaign (read: harpsichord), the first glimpses are here now.
Photographed by David Sims in Venice’s dreamy Piazza San Marco, one image shows model Arizona Muse precariously dangling off the edge of a hot air balloon. The 66-year-old Bowie is also seen looking slightly jarred—or is that more of a judgmental gaze? Maybe we’re reading too far into this one. What do you think of Bowie’s new gig?