Q How do I get rid of frizz?
A Dear Nancy,
It depends on your hair type. For serious frizz and unruliness, a salon keratin treatment is not cheap, can be harsh, can leave your hair too straight and is under investigation by the FDA, but it works.
Errant flyaways and everyday frizz, on the other hand, can now absolutely be controlled with product. The technology has gotten so good that it is super-worth-it to build de-frizzing into every step of your routine, starting with anti-frizz shampoo and conditioner. The only way to find your ultimate combination is to experiment.
New York/L.A. hair guru Frédéric Fekkai (whose glossing cream is miraculous, by the way) always impresses upon me the importance of blasting your hair with ice-cold water just before you step out of the shower: “It makes it so much shinier,” he says.
Frédéric is not wrong, but the cold water is a step I neglect unless it is extremely hot outside; perhaps you are more devoted.
Most crucial is a post-shower dousing with anti-frizz serum, a product that was pioneered by John Frieda, whose version remains one of the best. People with smoother hair can start with stylers: I love Philip B.’s new Mega-Curl Enhancer cream in lieu of serum (I put it in when my hair’s wet and let it air-dry wavy). In addition, there are remarkably effective mousses (Paul Mitchell Wild Ginger), pastes (Bumble and Bumble Semisumo), shine sprays (Garnier Sleek & Shine, Aveda Brilliant) and creams (Pantene styling balm), all made to tamp down frizz. Humidity-blocking hairspray is particularly helpful—Tresemmé Climate Protection, for instance, is powerful but does not leave your hair stiff or unnatural.
Blow dryers, curling irons and straightening irons seal in your hair’s not-frizzy shape; once you’ve used them, maintain the sleekness with dry shampoo and styling cream.
Gorgeous Karen Elson, a visual argument for allowing a little frizz.