Considering the fact that it’s 2014 and recent graduates are quite earnestly listing "social media" a skill on their resume, a thoughtful digital presence is now an incredibly important of any organization, fashion house or job applicant. While certain brands (looking at you, Tom Ford) held out any semblance of a digital footprint until just recently, others have been trailblazing the way.
In an interview Tuesday with Women’s Wear Daily, Diane von Furstenberg—whose website has long featured e-commerce and has a combined 1,065,000 followers on Twitter and Instagram—claims she was employing social media practices before social media even existed. In her 20s, she would travel from fitting room-to-fitting room to consult consumers and, in WWD‘s words, "infuse them with her confidence".
"I want to emphasize the fact that—and sometimes I fight with my people [on this point]—it has to stay organic and it has to be real," the 67-year-old designer told WWD. "More than ever I realized that truth is the most important thing, and I think that in this age of digital revolution, fake people don’t have a good time. People complain about lack of privacy, but who cares? I don’t care."
This comes from a woman who admits to sleeping with her iPad, but hey, she’s doing something right: her iconic wrap dress is currently celebrating is 40th anniversary with a fabulous year-long blowout.