Despite the shift from designer to discount pricing, Doo-Ri Chung is adamant that she will not be altering her aesthetic. “The customer is very different from whom we’ve catered to before, but I really didn’t have to adapt," she said in a recent interview with WWD. "Macy’s wanted to keep the design level high. I didn’t feel the challenge was very different.”
Product pictures aren’t available yet, but we do have these two lovely renderings. The line will feature plenty of draping (a Doo-Ri hallmark), intricate knitwear and trench coats. The best part? Everything costs between $39 and $159.
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