What better way to celebrate a fifth birthday than with a major website redesign? That’s the mindset of dreamy, high-end jewelry line Eddie Borgo, which launched a stunningly revamped EddieBorgo.com today. According to the in-demand jewelry designer, the website wasn’t necessarily an afterthought, but it also "wasn’t something that we invested a lot of time and effort into," either.
But head to the newly reconfigured homepage, and you’ll be delighted by an easier-to-navigate e-commerce functionality—all the better to browse his distinct pieces, including his best-selling Fall 2010 collection. "People kept asking us for it," Borgo said, on the recognizable, contemporary jewels. "And frankly, because we move from collection to collection and follow a calendar, we never really considered reproducing those past collections, but now the website will give us a chance [to do so]."
While while it may be much too early to say this, but we have an inkling 2014 may be the Eddie Borgo’s biggest year yet.