You wear it almost every day, so finding the right coat is most definitely worth the time and investment. This fall, there are incredibly chic new shapes, gorgeous colors and beautifully textured versions, each with the power to elevate your personal style for the entire season. "The perfect one is an outfit in and of itself," says executive fashion director Alexis Bryan Morgan. "And it’s such a coat moment right now." Find your new essential in our editor-curated guide.