Over the past few weeks, I’ve noticed a growing trend. I’ve seen it on the web, on the street and in my office. It’s a trend I don’t particularly care for and what’s worse, cannot escape. In fact, this morning while I was thinking of how much I dislike said trend, an offender walked right in front of me. My usual eye roll kicked into gear at the sight—especially when I realized I’d probably be seeing this trend all over the fast-approaching fashion week.
The trend I’m talking about is the designer jersey. A simple play on sports apparel that has a designer name and birth year on the back. Certainly, the idea is for anybody to show his or her support of a favored designer. It inevitably begs questions like: "Are you Team Jacobs or Philo?" You can shout out your allegiance to Azzedine Alaia, Alexander Wang or even the retired Martin Margiela, among others.
They’re most definitely a passing trend, like Von Dutch hats or fitness crazes, and there’s no crime in that. My main issue with them is that you’re not actually showing support for the designer of your choice. You’re most certainly not buying a piece of their creation, but basically giving money to somebody profiting from their name and work. It’s similar to buying a counterfeit handbag. You buy it because you love the original designer, but are in fact hurting them by supporting an industry that’s just jacking their name and design.
If you want to show support for your favorite designers, buy from them. And yes, Marc Jacobs collection is at times prohibitively expensive, but Marc by Marc? Affordable. Marc’s special items? Even more so. And wouldn’t it be better to actually own a piece from Marc Jacobs rather than to own a t-shirt with his name on it? Yes, of course it would be. There is also another alternative: save up and buy something you’ll have forever. There’s always that.