For a classic brand, Ferragamo‘s taking on a very modern initiative by adopting a handful of young, beautiful and stylish women to act as its "Girls About Town."
The girls—who include Rolling Stones’ progeny Alexandra Richards and D.J. Rachel Chandler—will share their favorite places, style tips and even their iPod playlists on Ferragamo’s new Tumblr. It’s a great way to marry Ferragamo’s clothing and leather accessories (favorites of Marilyn Monroe) with the experimental, fresh looks of the young tastemakers.
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