It’s easy to see—pun intended—that charitable eyewear is having moment. Manhattan start-up Warby Parker was perhaps the first to test the concept, selling hipster prescription eyewear (and later sunglasses, too) for under $100 a pop—all while matching each purchase with a donation to those in need. Since then, BonLook has jumped on the bandwagon, while Eyebobs launched a charitable collaboration with none other than Katie Couric. And though they’re famous for philanthropic footwear, TOMS is now applying their trademark "One for One" practice to eyewear. We’ve got the scoop on this awesome optical trend, from the costs to the causes behind each brand.
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