Gant‘s new West Coast store feels very California casual, but not just because of its sunny Venice Beach location.
Instead, the store’s low-fuss design is really quite high-concept, dedicated to creating a laidback, vintage-y aesthetic in all angles—literally.
With reclaimed wood on the ceiling, subway tiles on the walls and flooring from an old school gymnasium, every part of the design begs for to be decorated with flea markets finds and other things people who go "glamping" are into. And it is: the decor is 1950s furniture and local, artisanal crafts. It’s the perfect setting for Gant’s preppy, easy sportswear (chambray shirts, striped blazers, colored shorts).
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