Giejo (that’s pronounced gee-jo) is a swimwear line of multi-functional separates featuring a veritable rainbow of prints. But these aren’t your average bikinis—founder Gabby Sabharwal created mix-and-match pieces that take the art of pattern mixing to a new level. The result is a collection of swimwear featuring an array of prints and figure-flattering silhouettes that, when combined any which way, create a unique look.
Now, Giejo’s teamed up with Barneys for an exclusive capsule—the fifth collab between the two companies. The line’s prints were inspired by "American artist Keith Haring, whose work responded to the New York City street culture of the 1980s."
Read on for our exclusive interview with Giejo founder Gabby Sabharwal!
Lucky: What goes into making the perfect swimsuit?
Gabby Sabharwal: Fit is definitely the most crucial element. It is important to find a suit that works for you—knowing your assets (what you want to highlight) and how to correctly measure your body are key.
Where do you get your inspiration for the various prints?
Giejo is inspired by the street style of New York City, travel and trends on the runway. I really wanted to create fashion-forward swim that reflected the way women dress off the beach.
How do you ensure your swimsuits will be flattering on multiple body types?
Through endless fit sessions with friends and family—every woman’s body is different, so it’s important to try all of the styles on everyone, not just the silhouettes they would typically wear.
What inspired you to create swimwear specifically?
The idea to create a swimsuit came about really as something that was initially just for me. I was looking to purchase a new swimsuit for my upcoming vacation with my girlfriends and couldn’t find anything that matched my personal style of mixing and matching prints and textures.
What is the message of your brand?
An important aspect in my collection was to create multiple looks with a limited amount of pieces. This stems from my original design inspiration and the ability to mix and match prints. I love the idea of having options because not only can you get multiple wears out of, say, three pieces, but you can also make something our own. You are not committed to a suit that is shown to you in the store!
What one swimsuit cut do you think is the most flattering and classic?
A one-piece. It is timeless and ageless!
Click through the slideshow above to shop the Giejo x Barneys collaboration, plus peep some of our favorite Giejo picks!