Last September, word got out that Net-A-Porter was set to launch a print magazine, Porter, that would supposedly compete with other top-tier glossies. While the first part of the e-commerce giant’s magazine initiative launched last February with a free online weekly called The Edit, we were forced to wait nearly a year for Porter itself to debut in full.
As seen on Porter‘s Instagram,Gisele Bündchen graces its first-ever cover, shot by legendary fashion photographers Inez and Vinoodh and styled by Alex White. According to WWD, flipping through the 300-page issue will showcase a wide variety of fashion labels within a number of editorial spreads, some supplied by Net-A-Porter. Much like Vogue, it promises to be an international title with a focus on "celebrities, fashion insiders and accomplished women."
Despite its hype, a 300-page debut issue is still incredibly impressive—which can perhaps be explained by 72 pages of high fashion advertisements like Chanel (front gatefold) and Christian Dior (back cover). To that end, it’s still a pricey read: at $9.99, Porter‘s cover price is currently set for almost twice as much as other upscale fashion titles. But the buzzy magazine its worth the investment; you can pick up Porter on newsstands this Friday, February 7.