In today’s fast fashion race, we can easily find a pair of “leather” mules at Forever 21 or pool slides at Topshop. Meanwhile, Zara’s entire footwear department can’t be beat. The only high street retailer sorely missing from the shoe game was H&M, but that’s about to change—big time.
The Swedish mass retailer announced yesterday that come fall, its product offerings will include an extended footwear collection for women, men, teenagers and children in select H&M stores in nine countries (the U.S. included) and, obviously, online.
In the same announcement, H&M stated that they will expand its women’s sportswear line in response to positive customer feedback. Tracksuits for everyone!
“All our brands—H&M, COS, & Other Stories, Monki, Weekday, Cheap Monday and H&M Home—enjoyed good sales development during the second quarter,” said H&M’s chief executive officer Karl-Johan Persson to Women’s Wear Daily. “We are very pleased that H&M Sport, which we are broadening further, continued to gain market share within the sports segment.”
It’s no doubt an exciting time for H&M; to wit, we can’t wait to reenact Liam Kyle Sullivan’s 2006 YouTube classic “Shoes” once September rolls around.