The following is a guest post from our friends at The Beauty Department.
Like most matters of artistry, this is a debatable subject—but using this method to match foundation to skin tone has never served me wrong, while trying to match it to the cheek has. Here’s why: your neck is shadowed by your chin and jaw, meaning it gets less exposure to the sun and is closer to your own natural skin tone than your face or chest is. Something magical happens when you find your exact foundation color; it melts into the skin and brings it to life, rather than creating a mask in a slightly-off shade. It’s so worth it! For our guide to matching foundation to your neck, please visit TheBeautyDepartment.com.
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