Suddenly, improbably, the scrunchie—that ’80s/’90s side-pony punch line—is having a moment. Cara Delevingne was snapped outside the fashion shows in Paris wearing one, as was Cressida Bonas on King’s Road in London; @scrunchiesofinstagram is in every fashion editor’s feed. "Just when we got everyone to stop using them, they’re back, with a generation that has no idea what it’s like to wear them," says New York hairstylist Holli Smith, who wrapped loose buns for Rag & Bone’s pre-fall presentation in the resurgent elastic. "I like that not everyone can wear them," she says. "They look good on girls who wear basketball jerseys and saggy jeans with high-tops."
The new scrunchie looked fantastic on recent runways, from Louis Vuitton to Vivienne Westwood; it can be very insouciant-starlet, a fresh corollary to the blogger topknot.
To wear one, Smith says, leave your hair slightly disheveled. Don’t comb it after showering and rough it up even more with a gritty spray like Wella Professionals Ocean Spritz Beach Texture Hairspray ($16, ulta.com), then pull back part or all of it oh-so-casually with a scrunchie. "It’s not meant to be pretty," Smith says. "It’s meant to be tough and a last-minute thought on the way out of the house."