Fact: Lucky loves Instagram. Like, really loves it. Many of our editors use the social media platform on a daily (OK, hourly) basis, we recently hosted the fashion industry’s first-ever Instameet at NYFW and, of course, we’re constantly double-tapping our favorite photos from designers models and celebrities alike.
Right now, more fashion brands than ever are developing strong presences on the social media platform. Digital-focused business intelligence service L2 Think Tank surveyed 249 prestige fashion companies at the beginning of 2014, and found that a whopping 93 percent of them had Instagram accounts (up from 63 percent just last July). But with so many designers and companies sharing imagery on Insta, how do you choose which ones to follow? We’ve done the heavy lifting (er, scrolling?) for you and compiled our favorite 25 fashion brand-run accounts—a mix of young designers and established retailers—in the gallery above. Click through to start building a super-stylish Instagram feed now!