It’s becoming a thing now for brands to release their ad campaigns via social media instead of the traditional methods, like Oscar de la Renta did with their fall ads on Instagram. It’s different, and it creates buzz. Now J.Crew is throwing their hat into the ring (a Panama hat? a floral baseball cap?) by pushing their September style guide onto Pinterest before releasing it anywhere else.
It makes sense for the brand, since their style guides’ perfectly eclectic, meticulously mixed outfits—sequin skirts and plaid button-downs! baseball caps and shift dresses!—always rank high among Pinterest’s most popular. But it’s also good for pinners, who are not only able to see the images first but also able to shop the products before they’re available in stores or online, tomorrow, August 21.
All they have to do is spot something in one of the pins that they like and then place an order with one of J.Crew’s personal stylists. (Details on how to do so, of course, are on J.Crew’s Pinterest board.) Considering that J.Crew’s standout items—the sparkliest flats or the most statement-y pencil skirt—tend to sell out incredibly quickly, it’s a not-insignificant incentive to hop over to Pinterest. You know, other than the photos of insane nail art, ridiculously delicious deserts and impossibly beautiful wedding dresses awaiting you. Click through above to see our favorite images then browse the full board here.