Net-a-Porter is ensuring that Karl Lagerfeld fans stay well-occupied until the designer’s eponymous collection drops on January 25. Yesterday, the e-tailer launched a micro page and app dedicated to the Kaiser, complete with instant news updates, a sneak peek of the clothes and fun contests.
After joining "Karl’s Kult," users can play the addictive "Find Karl" game (sort of like PacMan with Lagerfeld heads) for a chance to win up to $1,000 Net-a-porter shopping credit. There’s also an option to "Karlify" yourself with white hair and sunnies. On January 25, the designer will choose his favorite "klone." The prize is a piece from his collection.
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