Get ready to totally Kardash-ify your beauty routine. They’ve got makeup, self-tanner and fragrances, and now the Kardashians are taking on haircare. According to Women’s Wear Daily, Kim, Kourtney and Khloé have teamed up with Farouk Systems Inc. on a collection of styling products, tools and accessories slated to launch next spring.
"We have been developing Kardashian Beauty carefully with our fans’ needs in mind as well as our individual hair-care needs,” the reality stars said in a joint statement. "Our personal desire for healthy, beautiful hair and hands-on product development has allowed us to design products we felt were missing in the market."
I’m not going to lie, I’m kind of excited for this line. Say what you will about the Kardashians, but have you ever seen their hair look less than flawless? Of course, having access to professional hairstylists helps, but the girls know what’s up. Plus, Farouk is the company behind top haircare brands CHI and Biosilk, so you know you can expect quality products from them. Will you be buying?