Fact: Fashion Week is a hectic time for the style industry. Luckily for us, Kmart’s here to help! Now in its fifth season of helping fashion gurus in need, the superstore’s concierge service is returning.
Did your arch nemesis show up at Prabal Gurung’s show in the exact same outfit as yours? What do you do when your six-inch stiletto breaks in between presentations? How can you (discreetly) snack when your stomach starts rumbling in the middle of Tommy Hilfiger?
Kmart is ready to solve all these problems—and more. In a style bind? Simply tweet @KmartFashion with the hashtag #fashionweekproblems anywhere, anytime during NYFW. You’ll get a speedy, specialized solution—without having to leave your front-row seat.
To celebrate the service’s return, fashion designers, bloggers and other influencers have teamed up with Kmart for a special #ThrowbackThursday campaign on Instagram. The hilarious photos compare #FashionWeekProblems of the past and present with the help of Rachel Antonoff, Ray Siegel, Cory Kennedy and more. Wish you could’ve been a fashion insider in the ’80s? Well, as the campaign proves, big hair + big phone = big inconvenience. We’ll stick to our hyper-fast, tech-savvy ways, thanks.
Click through the slideshow below to view and shop the campaign, all present day looks available at Kmart. Be sure to tweet @KmartFashion during Fashion Week with the hashtag #fashionweekproblems for your custom-created quick fix.
Photo Credit: Abbey Drucker
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- NYFW Fall 2013: Five New Designers to Watch
- The Carrie Diaries: Outfits Worth Copying Now
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