How many products does your nightly beauty routine consist of? Two, maybe three if you’re feeling ambitious? In Korea, a country known for its innovative skincare (BB creams, konjac sponges, sheet masks, to name just a few.), women of all ages commit to regimens of 10 (or sometimes more!) moisture-packed serums and creams.
“Skincare is like a culture in Korea,” says Charlotte Cho, co-founder of beauty e-tailer Soko Glam. “They believe that when your skin lacks hydration, it leads to wrinkles. Even men moisturize regularly!”
Above, Cho walks us through the skin-perfecting products Korean women don’t go to bed without applying—and why you should use them too!