Next fall, Lady Gaga’s going to drop her new album, called ARTPOP, that promises to be unlike any other record on earth. How can we tell already? Well for starters, she just exclusively released the cover image for its first single, "Applause," to WWD, a fashion—not entertainment—source. What’s more, the accompanying interview places the same emphasis on the fashion and beauty imagery that’ll accompany ARTPOP as on its actual music. Apparently, its November release will include an internet app, too…although we have no idea what it will include, or how it will work. Mother Monster has remained cryptic on the subject, offering only that "the point [of ARTPOP] is that art and pop can have an exchange."
Adding to all this mystery is the electrifying "Applause" single imagery itself. Gaga’s face appears straight-on and haunting, covered in vivid, smeared makeup and surrounded by white fabric. We’re just dying to hear the song that inspired it! Fortunately, the wait won’t be long: "Applause" debuts next month on August 19 at the MTV Video Music Awards. Her outfit for the performance will reportedly include a custom-made catsuit by Mila Schön, described by her stylist Maxwell as the first of many new "toned down," "pulled back" and "chic" looks. You can also expect to see her in one-of-a-kind pieces by Alexander Wang for Balenciaga, Versace, Armani and Hedi Slimane for Saint Laurent in the near future.
As for the rest of the album, we can’t tell you much—except that Gaga clearly plans to keep you guessing. “[I’m not] defined by the same designer or defined by the same hair cut or defined by the same icon. The statement is that I’m not one icon. I’m every icon. I’m an icon that is made out of all the colors on the palette at every time. I have no restrictions. No restrictions.” Sounds likes some major fashion moments in the making to us.