Alexander McQueen’s fall 2012 advertisements may have been full of flat colors and simple geometric shapes, but the accompanying video is a riot of mercurial light and texture. Set to trippy rave music, the fashion film stars Suvi Kopenen—the same model from the print campaign—wearing an eye visor, surrounded by exploding rainbows, and generally channeling her inner Gaga. Although the surreal fashion film doesn’t have an actual cameo from Mother Monster, who has collaborated with the brand in the past, but we think the pop star will really enjoy watching it. And, most likely, buy that big ruffled dress for herself.
Check it out below.
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