We’re big fans of effortless, feminine style—so it’s no surprise that we’ve fallen head over heels for Brooklyn-based designer Alexandra Grecco. The 29-year-old FIT graduate started her New York-designed and produced line (that’s right, everything is American-made!) in 2010 and has since brought her simple, yet elegant pieces to Anthropologie through a Made in Kind collaboration. To find out more about the woman and the inspiration behind the brand, we chatted with the designer herself. Read on to discover what’s next for the Alexandra Grecco line, what Grecco considers her most embarassing fashion moment, and to shop some of our favorite picks from her collection (like the Luna dress at left).
Lucky: What inspired you to become a fashion designer?
Alexandra Grecco: I grew up sketching and sewing dresses, so it was something I was always interested in. When I finished school I knew I didn’t want to work for a large company, so I worked for a few smaller designers before starting my own line.
In one sentence, how would you describe your line?
I think the line is whimsical and feminine, but simple and wearable too.
Who is the Alexandra Grecco woman?
She’s someone who appreciates clothing with a nod to the past, someone who appreciates things that are well made and things made responsibly in the U.S.
How did your collaboration with Made in Kind at Anthropologie come about?
They reached out to me after seeing my Fall 2012 collection at a show in New York. I met with them at their offices in Philadelphia and it’s been a great relationship since. I have some pieces coming out for the holiday season [at Anthropologie].
What’s next for your brand?
I’m currently working on a wedding line. I feel so lucky to be working with these amazing hand-embroidered fabrics. I can’t wait to share it very soon.
Where do you see Alexandra Grecco in five years?
I’d love to have a brick-and-mortar shop somewhere. It would be wonderful to create an intimate space for the line.
From where do you take inspiration for your line?
I get a lot of inspiration from photography. I’m working on Spring 2014 right now, and I found inspiration for some of the prints and silhouettes from the Slim Aarons book, A Place in the Sun.
Where is your favorite place to shop?
Gil Antiguedades in Argentina. It’s an amazing vintage shop and I would go there everyday to search for treasures if I could. I remember coming home with a bag of vintage from Argentina and being in awe of [these vintage cotton slips I bought]—the detail is amazing.
What is your favorite thing you’ve ever bought?
A trip to Bermuda for my mom for her 60th birthday.
What was the first big clothing/designer purchase you ever made?
Sparkly Mary Janes by Miu Miu. Best eBay win of my life.
Who’s your personal style icon?
I like a lot of ladies who were style icons in the ’60s, like Catherine Deneuve, Jean Shrimpton and Anna Karina.
What’s on your fall shopping list?
I’m taking my honeymoon in the fall, so do hotel rooms and plane tickets count?
What’s your go-to outfit?
I tend to keep it really simple if I’m running (literally) around the Garment District. If I’m going elsewhere and can’t decide what to wear I go with my Sunburst Pleated Dress in black. It’s super comfortable and light and has a ’60s feel, and depending on what shoes I wear, it can be dressed up or down really easily.
What’s your most embarrassing fashion moment?
I think back to what I wore in high school and can’t help but laugh. I wore a lot of vintage. I’m pretty sure there were some horrendous outfits I put together, but I had a lot of fun with it.