We went absolutely nuts over See by Chloé’s khaki-and-plaid Resort 2012 collection. So we’re thrilled to hear that, to kick off Paris Fashion Week, Chloé’s little sister label will be broadcasting its first-ever runway show on the web this Wednesday.
The contemporary brand has always unveiled its collections via private showroom appointments, and while editors and press will still be granted early access to the Fall 2012 runway show (at 10:30 CET), a recording of the event will become available for public viewing on See by Chloé’s Facebook page a mere 30 minutes later. To make the deal even more democratic, Dgitalfashionshows.com—which streamed Prabal Gurung’s ICB collection a few weeks ago—allows everyone to watch collections from a front-row perspective. (The concept was launched this season through big time fashion publicity firm KCD.) Suddenly, we don’t feel quite so bad about not being able to make it to Paris this season.
Check out a preview look from See by Chloé’s Fall 2012 collection at left, and be sure to visit the label’s Facebook page on Wednesday starting at 11 am CET (or 5 am EST) to see the whole show. To get you in the mood, we’ve rounded up some of our favorite instantly-shoppable pieces from the line below:
More on Luckymag.com:
- Lookbook Love: See by Chloé Resort 2012
- ICB by Prabal Gurung Fall 2012: Kaleidoscopic Prints and Awesome Outerwear
- Friday Shoe Porn: Leafy Green Manolos With Cute, Dangly Acorns
- Shop Lucky Editor Approved Shoes on Shoebuy.com
- London Fashion Week Fall 2012: Five More Collections We Loved
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