Between Kate Middleton‘s ladylike fascinators and Lady Gaga‘s showstopping headpieces, hats are having a major moment in fashion. To meet this sudden demand for over-the-top head wear, Andrew Curren—the co-founder of My-wardrobe.com—has launched a new hat-centric e-tailer, Lovehats.com.
Since the website is based in London, home to some of the world’s best milliners, its selection far surpasses a Lids store at the local mall; we spotted everything from Philip Treacy creations (favored by the British royals) to jaunty Selima fedoras. The entire stock is also available to "try on" virtually by uploading a headshot. When satisfied with your digital accessorizing, you can share the final image with your friends before purchasing.
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