Last night, Canadian retailer Joe Fresh celebrated the opening of its fourth NYC store with a fancy cocktail party. It was a sea of well-dressed fashion industry people (including our own editor-in-chief, Brandon Holley), many of whom wore splashes of orange, Joe Fresh’s signature color.
Our favorite version was Jessica Stam‘s ensemble: an orange, brown and white striped Chloé dress paired with shoes and a jacket that matched the dress and each other.
Much like Joe Fresh’s head-to-toe color fall collection, the strict color coordination seemed like a subversive, knowing wink at old school matchy-matchy looks. (Of course, Jessica’s visible tattoos and newly-darkened hair probably help create that brooding feel, too.)
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