While we all have different style, it’s hard to deny the allure of Madewell‘s versatile, tomboy aesthetic. There’s something unexplainably sexy about an easy-going tee and jeans, especially when the pieces are fitted to perfection.
Madewell’s marketing tactics have long-focused on tapping into that off-duty cool appeal, and the new spring catalog is no exception. Starring supermodel and All-American girl Erin Wasson, the catalogue offers a list of qualities that defines Madewell’s style M.O., including: "special details you only notice from up close" and "clothes that can be worn on both daily trips and far-flung travels."
After taking a peek at its lookbook, we have to say that this is one of our favorite Madewell collections to date. We’ve compiled it for you above—just click through the slideshow to see it all.