Madewell remains a top shopping favorite at Lucky, and for good reason that extends far beyond its truly incredible denim—though, let it be known that the retailer does have truly incredible denim. When Madewell’s new head of design and J.Crew alum Somsack Sikhounmuong took over last February, we had a feeling his debut Spring 2014 collection would be the company’s most stylish yet.
The line—"effortless, cool, creative and unfussy," in his own words—will befit the already fashonable Madewell girl’s authentic and well-rounded wardrobe. "What you won’t see in the stores is just as important as what you will. It’s all about the edit," Somsack told Madewell. "There’ll be amazing jeans, leather jackets and easy dresses. Details are very important, so the finish of a button or the under-collar of a jacket are just as important as the overall design." And that’s what we go to Madewell for, isn’t it—for those easy pieces that help create a put-together look?
Without further ado, click through above now to get a first look at Somsack’s inaugural Spring 2014 line!