Guys, Maison Martin Margiela’s much-hyped capsule for H&M now has a corresponding television ad—and boy, is it bizarre.
The minute-long spot features a handful of models wandering, posing and dancing their way through an otherwise-deserted city—all while wearing standout pieces from the collaboration, of course. And did we mention the dancing? One girl does some tai chi-like moves atop a chair, while a camel-coat-clad gentleman enthusiastically gets down in the middle of an empty intersection. There’s even a bit of curious bird-on-head action at the very end—apparently doves are drawn to asymmetrically-cut outerwear, too. Witness the well-dressed oddness for yourself below.
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